Sunday, November 4, 2012

Chapter 10 Question #3

One thing that stood out the most to me is product placement. It is literally everywhere. You see it in television, movies, and anywhere else that you can find civilization. So for a television show, how do you get the money to start and keep it running? I mean money does not magically appear. A great amount comes from sponsors. It is announced at the beginning of every show, during, and after. It is also obvious when you see the logo on every item that is on set either in the clear or timidly in the background of a scene. It plays a major role in sports and is continuing to grow. You can see soccer players, ufc fighters, and nascar drivers for a great example because the advertise all their sponsors and they get money in return. The advertisement is even reaching more to the NBA. Take a look at the commercials, the courtside, and also listen to the announcers and how they introduce products during the game. The NBA even considered getting major sponsoring on their jerseys as well is still in talk. I honestly believe that is too much and shouldn’t go that far. I believe they are doing enough to get their product out their but it is their choice. 

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