During the past week, I would say I have been exposed to
media quite a bit, at least more than usual due to the fact that I went home
this week. As I was watching television I noticed that Microsoft has been very
active recently after the introduction of many apple products that have been
coming out recently. So as for marketing strategies, they have used competition
from another company such as apple, to help gain profit and customers with
their new products. They put out products that look great and may seem better
to the public just because of its technology. Given that it isn’t as good as a
staple like apple products, it still isn’t too far behind. It is growing
especially with the introduction of windows 8 and also the new computer/tablet
called, “Surface”. Microsoft at one point was higher in value than apple and
helped them out of bankruptcy just to continue this type of marketing.
Hello Randy!
ReplyDeleteI agree with your views on the fact that Microsoft uses competition to increase it's productivity because without the competition, they would have no basis to advance. Like their new technology would stay pretty much the same because no one else would be keeping up with them, but now that Apple's value is higher, Microsoft has to pump out new technology frequently to try to outmatch its rivals. Since Apple seems like they can't be beaten, I believe that's just an incentive to produce better equipment. It's not only about economics, it's about being globally known as the top dog.